Hi Amigos!
Welcome back to another episode of the journey of pursuit podcast! Today’s guest is Melissa Guller: founder of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses. Previously, Melissa was the Director of Marketing Engagement at Teachable as well as the Sr. Launch Manager for Ramit Sethi’s 8-figure course launch team.
To date, she’s taught thousands of students through General Assembly, Skillshare, and her own business Wit & Wire, and she’s on a mission to help more creators to earn money online doing work they love.
This episode isn’t just for online course creators but really for every creative out there! We don’t just talk about course creation. We talk about an array of things such as: the importance of not letting your major keep you from pursuing something you really want, the magic of just getting started, and how to deal with the different social platforms out there.
There is so much in this one - can’t wait for you to dive in!
TAKE AWAYS:
If you never take the leap, you’ll always wonder what could have been
Try to pursue the types of works that you enjoy the most
The sunk cost fallacy - if we’ve invested time or money into something we tend to continue doing it because in our minds we’ve already spent an amount of money and time on it
Not everything you do or are interested in has to earn you money
People want to hear from you specifically, no matter how big or small your audience is
Choose what to do now and save ideas for what to do later. You can always say “not yet”
If you spread yourself thin on too many platforms that can lose more people than just being on one
Different content types serve different purposes - decide which feels the best to you
Don’t look at the first things you create as bad, try to see them as a learning curve
Best advice for beginners - Just get started. The only way to improve is to do it